Every year, the world's business leaders and
pioneering thinkers gather in Las Vegas for CES (Consumer Electronics Show)—the
global stage for innovators and breakthrough technologies. This year at CES,
Facebook leaders will take the stage to address how we are building connections
for the future—specifically through video, AI, Workplace and messaging. We'll
host talks and participate in panels to help businesses find ways to connect
with people on our platforms.
Tuesday, January 9
C Space Storyteller:
Facebook
Fidji Simo, VP of
Product, will host a fireside chat exploring the evolution of video on Facebook
and how the company thinks about creating great video experiences for people,
publishers and advertisers. She'll share the latest on Watch, our platform for
shows, and how she sees video consumption evolving in the future.
CES Panel: Connected
Ecosystem of the Future
Paul Peterman, US Head
of Industry of TechConnectivity, will join a panel of technology professionals
to discuss how our lives are more connected than ever and how demands on
networks continue to increase.
MediaLink Panel:
Alexa, what is AI’s Impact on Advertising?
Sarah Epps, Director
of Product Marketing for Core Ads, will join other marketing and media experts
to discuss how marketing is changing as technology advancements put super
computers in the hands, and homes, of the average American. The panel will
address how brands can communicate most effectively and drive outcomes at scale
when today’s consumers are interacting with brands through AI mechanisms.
Digital Hollywood
Panel: Social Media Transforms Entertainment Marketing
Gwen Throckmorton, US
Head of Industry of Entertainment, will join a panel of media and marketing
professionals to discuss how dependence on the smartphone is the bottom line of
social marketing and how this impacts entertainment marketing strategies.
Note: Additional
registration required
Wednesday, January 10
CES Panel: Views from
the Workplace
Jessica Jensen, Head
of Platform, Products & Insights, will join a panel of experts to discuss
how technology advancements are disrupting the workplace as we know it.
Variety Entertainment
Summit: Amplifying Your Brand with Facebook
Bob Gruters, US Group
Lead for Entertainment, Restaurants and Multicultural, will speak about how
Facebook views video as a vehicle to strengthen ties among audiences.
The Girls' Lounge
Panel: Lead with Courage
Sarah Epps, Director
of Product Marketing for Core Ads, will moderate a conversation with senior
business and marketing leaders about gender equality in the tech industry and
how we can, and need, to work together.
Thursday, January 11
High Tech Retailing
Panel: Pathways to Retail
Eva Press, US Group
Lead of CPG, Retail, Healthcare and Government, will join a panel of experts to
talk about how to engage consumers in the new retail environment.
Note: Additional registration required
Note: Additional registration required
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